Eliah Reber
Co-Founder & Operations Director
Planning, logistics, and everything that keeps things moving.
In early 2025, Eliah launched Starboy, which later became Youforia Project, with one mission: make clothes that actually fit transmascs. Around the same time without knowing it, Benji was working on the exact same thing and planning his own clothing brand.
Eliah found Benji’s social media accounts, sent an email, and the two ended up talking nonstop. Even living in different countries, Switzerland and Sweden, they clicked right away. It didn’t take long to realize they were building the same vision, so teaming up just made sense.
With Benji handling all things creative and Eliah running the operations side, Youforia Project was born. Not just as a brand, but as clothes designed by two trans guys who genuinely get it and want better options for the transmasc community.
Youforia Project is about making clothing that gives you gender euphoria.
Our team
Benjamin Åström
Co-Founder & Creative Director
Leading the creative vision of Youforia Project.
Alfie Larsson
Junior Designer
Measurements and pattern-making for each design.
Hunter Shelley
Photographer
Shooting high-quality product photos and promotional material.
Chai Saeidi
Assistant Photographer
A helping hand during shoots.
Nao Collignon
Graphic Designer
Designing prints, cards and other graphics.
Miriam Kazemi
UX & Web Designer
Preparing the website for each drop.
Ezecial Arzac
Video Editor
Editing social media content.